Search Engine Optimization(SEO)

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Why SEO Is Becoming Important For Your Business?

weblifeinfotechSEO is changing and evolving from time to time. SEO professionals are spending a lot of time debating on this topic of SEO evolution. It is true that SEO is changing over time. The business and individuals can easily feel that the technology is developing. Google fundamentals have changed very little. Google uses keywords and backlinks to improve the ranking.

Features in SEO (Search Engine Optimization)

  • Keywords- You have created the content and have made accessible to crawlers. The next step involves telling the search engine that what the content is all about. It must take the search queries directly to your page. Here the keywords play an important role. The keywords are used to rank your content for queries. They have an important role in improving the rank of WebPages or blogs.
  • Backlinks- Back links improve the ranking of your website. They are important as other website is recommending you to visit your page. They increase the trust in your content. According to Google, more back links meant more trustworthy and reliable content. Different back links are perceived in a different way. It depends on the authority and quality of your site. Having quality back links is very important.
  • Crawl ability- Your content must drive traffic to the website. The search engine must find your content relevant in order to get the search traffic. Crawl ability is one of the most important factors of SEO. Crawl ability is important so that the search engine must rank your page in the search results. Accessing the right content is the foremost requirement. Then, the search engine must be able to read your content.
  • Site structure- Site structure is required by the search engine to understand the importance and hierarchy of the content. If the site is not structured in the right way then it can affect the ranking of your web pages. You must design the important pages with great caution. Link them near to the home page.